Richard Golian

1995-born. Charles University alum. Head of Performance at Mixit. 10+ years in marketing and data.

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Cozy web

Internet layers: social media, the open web, RSS and email

The internet has layers. This page is a map of where you can find me on each layer.

Layer 1

Social media feeds

The platform decides what you read, and the feeds fill up with bots and the so-called AI slop, the flood of low-quality content churned out by machines. This is the so-called dark forest of the internet: it looks full of life, but the real people have gone quiet and hidden.

Layer 2 · The open web: my personal website

richardgolian.com

My personal website. This is the open web: the public, searchable part of the internet that anyone can reach through search engines and links.

Blog

All articles in one place, with search.

Layer 3 · What you choose to follow (the cozy web)

This layer is the so-called cozy web. It is called cozy because it feels like a small, familiar room rather than a public square: everything here reaches you only because you chose to follow it, never because an algorithm pushed it in front of you.

  • Human filter, my list of blogs and articles written by real people
  • RSS feed of my articles. RSS lets you follow any site that offers a feed in a reader of your choice, without an account or an algorithm.
  • RSS feed of the Human filter
  • Blogroll (OPML), a list of the blogs I recommend as one file you can import into your RSS reader in a single step
  • Bluesky & Mastodon, the closest thing to the cozy web among social networks: both let you choose a chronological timeline of the people you follow, instead of an algorithmic feed
  • My monthly newsletter, sent the first Sunday of the month (the form is at the bottom of this page)
  • Email: mail@richardgolian.com

Below all the layers · Offline

This one is not a layer of the internet. Most of what I publish starts in this place.

Where these terms come from

  • Dark forest: the metaphor comes from science-fiction author Liu Cixin; Yancey Strickler applied it to the internet in 2019.
  • Cozy web: the term (cozyweb) was coined by Venkatesh Rao in 2019, popularised and illustrated by Maggie Appleton.
  • AI slop: the word “slop” for unwanted AI content was popularised by Simon Willison in 2024; it was in use earlier.
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