1995-born. Charles University alum. Head of Performance at Mixit. 10+ years in marketing and data.
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Cozy web
The internet has layers. This page is a map of where you can find me on each layer.
The platform decides what you read, and the feeds fill up with bots and the so-called AI slop, the flood of low-quality content churned out by machines. This is the so-called dark forest of the internet: it looks full of life, but the real people have gone quiet and hidden.
Layer 2 · The open web: my personal website
My personal website. This is the open web: the public, searchable part of the internet that anyone can reach through search engines and links.
All articles in one place, with search.
This layer is the so-called cozy web. It is called cozy because it feels like a small, familiar room rather than a public square: everything here reaches you only because you chose to follow it, never because an algorithm pushed it in front of you.
This one is not a layer of the internet. Most of what I publish starts in this place.