Over a decade in marketing and data. Now automating processes with AI.

I once wrote about building my own privacy-friendly analytics tool. It had bot detection from the first version, yet it was not enough. Direct visits took a strangely high share of my traffic. When someone claims that 20% of their visits are bots and 80% are humans, I used to think the same. Today I would say the opposite ratio is closer to the truth. This is how I got there.

I have Heidegger and my notebook beside me. I am asking where all of this is heading, where artificial intelligence is taking us.

Four days in Catalonia. No computer, no AI, almost no social media. I bought this notebook so that I could write down what I would think about, and what I would come across and learn on the trip.

This is what I learned about local vs cloud AI, and why I switched to Claude Code.

It is home to all the large Carpathian predators.

A few places close to my heart.

These two steps are, right now, shaping my life and the direction I am heading in.

My body was not broken. Quite the opposite: it was smarter than me.

This project changed the way I think about generative AI.

There was silence in the meeting room. We were discussing a mistake, but no one wanted to own it.

This change has made a huge difference for me.

Visiting my sister Kristína after some time, I was struck by how many more paintings she had than I remembered.

Looking at today's world, I see no rational argument against making Europe more united and self-confident.

From an early age, I recognised that I was part of a larger, interconnected world.

Do I enjoy socializing? Yes. But staying in social mode for a long time? That is not exactly me.

I lead performance marketing and business intelligence in e-commerce. I build teams, optimise ad spend, train AI agents, and ask questions that do not appear on any analytics dashboard.

“Unforgivable, unjustified. It can never be forgotten.”