1995-born. Charles University alum. Head of Performance at Mixit. 10+ years in marketing and data.
Castellano Français Slovenčina
Manage subscription Choose a plan
The internet has layers. This page is a map of where you can find me on each layer.
Layer 1 · The open web
This is the public, searchable internet, the so-called dark forest: it looks full of life, but the real people have gone quiet and hidden.
Algorithms and social media feeds
The feeds fill up with bots and the so-called AI slop, the flood of low-quality content churned out by machines.
My own website
My personal website: everything I publish, in one place. Public and searchable, reachable by anyone through search engines and links.
This layer is the so-called cozy web. It is called cozy because it feels like a small, familiar room rather than a public square: everything here reaches you only because you chose to follow it, never because an algorithm pushed it in front of you.
The hidden part of the internet, reachable only with special software and known mostly for anonymity. You will not find me here.
This one is not a layer of the internet. Most of what I publish starts in this place.