Richard Golian

1995-born. Charles University alum. Head of Performance at Mixit. 10+ years in marketing and data.

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Performance Marketing

8 articles

I am Surprised by the Confident Use of Words Like Certainty and Causality

He used words like “certainty” as if statistics were part of Newtonian physics...

23 March 2025·2 337 reads
What Is Performance Marketing – and How Is AI Changing It?

Performance marketing isn’t just about ads, data, and analytics...

6 March 2025·2 486 reads
Personality and Mutual Chemistry: More Important than Experience

Good chemistry, common sense, and internal motivation. It is simple...

10 August 2024·2 591 reads
Decision-Making in Marketing and Advertising Under Uncertainty

I strive to implement this mindset when making all...

16 April 2023·4 600 reads
Richard Golian — Data, Performance Marketing & AI

I lead performance marketing and business intelligence in e-commerce...

9 133 reads
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