Performance Marketing

Two seniors, same field. Two different worlds.

When AI makes the decision and does the work, what is left?

Nine rounds in one evening.

Is AI taking my job? Here is my answer.

What I see points to something deeper...

He used words like “certainty” as if statistics were part of Newtonian physics...

Performance marketing isn’t just about ads, data, and analytics...

Good chemistry, common sense, and internal motivation. It is simple...

I strive to implement this mindset when making all...

I lead performance marketing and business intelligence in e-commerce...