Richard Golian: Performance Management

Hello, my name is Richard Golian, and I would like to introduce you to my main activities in the field of E-commerce.

Performance Improvement:

Marketing and Advertising

• Decision-making
  • Read more at: Decision-making, uncertainty and probability
• Growth management
• ROI (Return On Investments) optimization
• Performance marketing
• Analysis of advertising accounts to identify errors and opportunities

Business Intelligence:

Production and operation

• Predictions
• Launch and production planning
• Sales estimates

Qualitative analysis:

Marketing communication

• Understandability of:
  • applications and websites
  • marketing communication

Blending Marketing, Advertising, and Phenomenology: My Unique Approach

• Phenomenology of Understanding
• Applied Phenomenology

Currently, my primary work activities involve applying phenomenology, particularly in the field of performance improvement. I conduct qualitative research that is difficult to summarize in a few sentences. Similar to mathematics or physics, understanding phenomenology requires investing time and effort. Broadly, my work focuses on how we perceive and understand the world around us. Phenomenology offers a unique perspective on examining the layers of meaning that underlie our interactions with the world, especially in areas where traditional analytical methods fall short.

Anyone who would like to know more about it can contact me via LinkedIn, Twitter or email mail@richardgolian.com.