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European Sales Under the Microscope – The Impact of the Boycott on American Brands
By Richard Golian22 March 2025 Castellano Français Slovenčina
March 2025
We’re about to enter earnings season for Q1 2025, and this time the numbers might carry more weight than usual. For the first time, they’ll reflect the impact of something that swept across Europe earlier this year — a consumer boycott of American brands. On social platforms like X and Threads, I was bombarded daily with posts about boycotting Tesla and other US companies, many of them racking up thousands of reactions.
We still can’t say how much of this translated into stock prices. Recent price drops might be linked to the boycotts — or to U.S. political turbulence, Elon Musk’s polarizing public statements, fears of a trade war, or simply a market correction after a period of hype-fueled growth. That growth had pushed valuations of many tech firms to levels reminiscent of the dot-com bubble.
The real answer will come with the numbers — and they’ll shine a spotlight directly on European revenue declines.
What Actually Happened? Europe’s Relationship with Elon Musk and the U.S.
At the beginning of the year, calls to boycott American brands started popping up across multiple European countries — particularly in Germany, France, the Netherlands, and Belgium.
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