Article

How to Blog in the Age of AI

Being a primary source is what artificial intelligence cannot replace.

Richard Golian27 June 2026 · 494 reads

Hi, I am Richard. On this blog, I share thoughts, personal stories, findings and what I am working on. I hope this article brings you some value.

I will speak for myself, for what makes sense to me to read and to write. It does not make sense to me to be a secondary source of information. To summarise something that has already been published.

I have found that this kind of content does not interest me, neither to read nor to write.

How to blog in the age of artificial intelligence?

What interests me is being a primary source of information. To do something and write about it. To find something out and write about it. To have an interesting conversation and write about it. Because that is something no machine and no algorithm will ever replace: a unique experience. And it is not only that it is unique. It is the experience of someone who has put a great deal of energy into the subject. Someone who has spent, for example, ten years on it at work, or studied it for five years at university. And those are exactly the subjects, my subjects, I like to write about.

Writing without the help of artificial intelligence shapes me

Writing is very often a mental exercise for me, one that moves me forward. It is what some call writing as thinking. Within a subject I go deeper during writing than I have ever gone before. It shapes me.

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Summary

On the question of how to blog in the age of AI, I answer for myself. Being a secondary source, retelling what has already been published, commenting on it superficially, does not interest me. What interests me is being a primary source: to do something myself, to find something out, to have a conversation, and to write about it. A unique experience, combined with expertise in the subject, is something no machine and no algorithm can replace. I choose subjects that are difficult for me, but they are also subjects into which, for the most part, I have put a great deal of energy in the past. Writing shapes me and takes me deeper into the subject than I have ever gone.

Common questions on this article's topic

How do you blog in the age of artificial intelligence?

By being a primary source, not a secondary one. Instead of summarising and commenting on what someone has already written, do something yourself, find something out or have a conversation, and write about it. That is content a machine or an algorithm cannot replace.

What is a primary source of information?

Someone who writes from their own experience and work, not from retelling the output of others.

Will artificial intelligence replace bloggers?

No machine or algorithm can replace the unique experience and work of a primary source. Only secondary content, which merely summarises or comments on what has already been published, is replaceable.

Is blogging dead because of artificial intelligence?

No. What is dying is secondary content: blogs that only summarise or comment on what has already been published, because artificial intelligence produces that faster and cheaper. Blogs built on unique experience, on doing something and writing about it, have kept their reason to exist.

Will artificial intelligence replace writers?

It can replace writers who retell the output of others. It cannot replace a writer who works as a primary source: someone who does something, finds something out or has an interesting conversation, and writes about it with real expertise behind it.

How do you make your blog stand out from AI-generated content?

By offering what artificial intelligence cannot produce: human written content based on first-hand experience. Do something, find something out, have a conversation, and write about it. A blog that works as a primary source stands out by definition, because its material does not exist anywhere else.

What does writing as thinking mean?

Writing as thinking means using writing as a mental exercise, not only as a way to publish. When I write, I go deeper into a subject than I have ever gone before. The text is the visible result, but the real value is that writing puts my thoughts in order and shapes me.

If you have any thoughts, questions, or feedback, feel free to drop me a message at mail@richardgolian.com.

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Richard Golian