Richard Golian

1995-born. Charles University alum. Head of Performance at Mixit. 10+ years in marketing and data.

Castellano Français Slovenčina

Manage subscription Choose a plan

RSS
Newsletter
New articles to your inbox

Article

Technological Europe: We Need Awareness, Investment, and a Winning Mentality

EU digital innovation and growth
Richard Golian
Richard Golian · 2 248 reads
Hi, I am Richard. On this blog, I share thoughts, personal stories — and what I am working on. I hope this article brings you some value.
Listen to this article
0:00 / 0:00

When we Europeans look at the technological world, we have many reasons to be proud. Yet, many Europeans feel that we lack major tech companies and innovative firms. What we are truly missing, however, is awareness. People often don't realise that many significant tech companies were founded right here.

  • Spotify: Transformed the way we listen to music and became a global leader in streaming services.
  • ASML: This Dutch company manufactures advanced lithography machines that enable the production of semiconductor chips. Without ASML, there would be no chips for smartphones, computers, cars, or artificial intelligence.
  • SAP: Helps companies around the world manage their processes efficiently through advanced software.
  • ESET: Provides cybersecurity for millions of users and is a global leader in protecting against digital threats.
  • BlaBlaCar: Connects people for carpooling, changing the way we travel while promoting eco-friendly solutions.
  • Mastodon: A decentralised social network that emphasises privacy, freedom of expression, and independence from corporations.

These are just a few examples proving that Europe is a hub of great ideas and solutions.

What Are We Missing?

One of the biggest challenges is a lack of a winning mentality. European innovators and entrepreneurs often lack the confidence we see in other parts of the world. We’re missing the determination not only to compete but also to win on the global stage. This mentality isn’t absent only among entrepreneurs. Today, with some honourable exceptions, it is missing across European society. We have become complacent.

It’s time to talk more about European products and services and highlight the contributions we can proudly present. By understanding our own success stories, we can use them as an inspirational resource for future scientists, entrepreneurs, and innovators.

Greater awareness will also help European companies attract not only customers but also investors, enabling them to grow faster. What we lack is a more active European capital market, one that focuses more on our own companies. Often, we invest overseas, not necessarily because North American companies are always better, but because they are better positioned in the media as technological leaders. Moreover, American companies are often overvalued, a topic I’ve discussed in more detail in my earlier articles. Our capital often fuels the growth of the biggest tech firms in the U.S. instead of supporting our own firms, and this needs to change.

Europe not only has potential but already boasts incredible tech companies shaping the future. To realise this potential, we need to raise awareness about our achievements, develop a more robust capital market, and create an environment that supports innovation. The future can be European, but only if we give it a chance.

Summary

Europe's deficit is not innovation — it's awareness. Spotify, ASML, SAP, ESET, Mastodon. European innovators exist but lack confidence. Capital flows to overvalued American firms instead of supporting local companies. Three things are needed: awareness, stronger domestic capital markets, and a winning mentality.

Common questions on this article's topic

Does Europe have significant tech companies?
Yes. In the article, several examples are highlighted: Spotify (Sweden) transformed music streaming globally, ASML (Netherlands) manufactures the lithography machines without which no advanced semiconductor chips can be produced, SAP (Germany) is a global leader in enterprise software, ESET (Slovakia) provides cybersecurity for millions of users worldwide, and BlaBlaCar (France) pioneered carpooling at scale. The issue is not a lack of innovation but a lack of awareness about it.
Why is ASML so important?
ASML is the only company in the world capable of manufacturing extreme ultraviolet (EUV) lithography machines — the equipment needed to produce the most advanced semiconductor chips. Without ASML, there would be no cutting-edge chips for smartphones, computers, AI systems, or autonomous vehicles. This makes a Dutch company one of the most strategically important in the global technology supply chain.
Why does European capital flow to American companies instead of European ones?
In the article, the observation is that European investors often direct capital to US markets — not necessarily because American companies are better, but because they are better positioned in the media as technological leaders. The Draghi Report on EU Competitiveness, published in September 2024, explicitly documented this dynamic: European savings increasingly finance American innovation rather than domestic growth. The result is that European capital fuels US tech giants instead of supporting European firms.
What is the winning mentality that Europe lacks?
In the article, the winning mentality refers to the confidence and determination to compete and win on the global stage — not just participate. European innovators and entrepreneurs often lack the boldness seen in other parts of the world. This is not limited to entrepreneurs — it is described as missing across European society more broadly. The article argues that complacency has set in, and that awareness of European success stories is a prerequisite for reversing this trend.
Are American tech companies overvalued compared to European ones?
By early 2025, multiple valuation metrics suggested so. The S&P 500 CAPE ratio stood at approximately 38, significantly above historical averages and above European market valuations. In the article, this overvaluation is connected to the capital flow problem: European investors pour money into expensive US assets while potentially better-valued European companies struggle to attract domestic capital.
What three things does Europe need to unlock its tech potential?
In the article, the answer is clear: awareness of European achievements so that success stories inspire the next generation; a more active European capital market that directs investment toward domestic companies rather than overseas; and an environment that supports innovation with the confidence to compete globally. The future can be European, but only if Europeans give it a chance.
Richard Golian

If you have any thoughts, questions, or feedback, feel free to drop me a message at mail@richardgolian.com.

NEWSLETTER
What I write about, what I am working on, what I learned.
Sent the first Sunday of the month. Unsubscribe anytime.

Related articles

Building an AI Stock Market Prediction System That Grades Itself

I am building an AI system to predict the S&P 500. It runs on my own machine, uses free public data — yfinance, FRED, the Shiller dataset — and grades every forecast against reality. This series documents the build itself: the decisions, the methodology, the mistakes. What I will eventually share from the running system is a separate question, and an honest one.

26 April 2026·611 reads
Investors Are Becoming Useless, the Stock Market a Casino, and the Internet Just a Game

We are heading toward a future where many things simply lose their value.

17 May 2025·2 227 reads
A Middle-Class Confidence Crisis Could Trigger the Next Stock Market Crash

When someone loses their job, their sense of security collapses—so they sell their stocks.

20 April 2025·3 061 reads

More articles

Where the Money Goes When AI Takes the Work

Prague, 13 May 2026. On my way to work I started thinking about something that stayed with me for days. If most routine work on a computer disappears in the next ten years, and a large share of repetitive manual work disappears with it, what happens to the flow of money? Who pays whom for what? Which economic layers will exist, how large will they be, and what relationships will run between them? This is the six-layer map I sketched as an answer.

15 May 2026·40 reads
AI sales forecast: 9 traps so far

Yesterday I could not tear myself away from the computer. When I lifted my head, it was half past eight in the evening. I had been sitting alone upstairs for about three hours.

25 April 2026·581 reads
Will AI take my job?

Will AI take my job? A certified Google trainer told me in June 2024 that my profession would cease to exist. Twenty-two months later, my job title has not changed — but ninety percent of what I do during the day is different. I have delegated more of my thinking to AI agents than I thought possible. I am not afraid. This is why, and what it means for anyone asking the same question.

23 April 2026·364 reads
€50,000 Quote vs. Two Hours with Claude Code

One hour. Fifty-five minutes. That is how long it took to build what a Czech software firm had quoted at over €50,000. I built it with Claude Code. Not a prototype. Not a proof of concept. A working tool — the one the company actually needed. By the evening of the same day, it was running on staging. This is not about Claude Code. It is about what Claude Code exposes.

18 April 2026·718 reads
Is AI Making Us Dumber?

I have conducted roughly one hundred and fifty practical interviews over the past four years. Fifty for data specialist roles. A hundred for advertising and performance marketing specialists. Almost every one of them involved sitting down with a candidate over a practical task — something close to a real problem we actually need to solve at the company. Not theory. Not trivia. Applied problem-solving. Over time, I started noticing a pattern.

14 April 2026·670 reads
What AI Hides From You

Before you can teach AI to understand anything, you need to see what it is hiding from you.

11 April 2026·667 reads
When Your AI Agent Joins the Team

The moment other people needed access to it, the problem changed completely. It was no longer about whether the agent could learn. It was about who gets to teach it.

8 April 2026·823 reads
Training an AI Agent That Learns Between Sessions

I wanted to build an agent that doesn't just assist. One that acts.

4 April 2026·874 reads
Local AI Model Limitations: Why I Switched from Ollama to Claude for Autonomous Agents

This is what I learned about local vs cloud AI, and why I switched to Claude Code.

3 April 2026·1 473 reads
Full AI agents or fully offline.

Four days in Catalonia. No computer, no AI, almost no social media. I bought this notebook so that I could write down what I would think about, and what I would come across and learn on the trip.

10.5.2026·322 reads
NEWSLETTER
What I write about, what I am working on, what I learned.
Sent the first Sunday of the month. Unsubscribe anytime.