Richard Golian

1995-born. Charles University alum. Head of Performance at Mixit. 10+ years in marketing and data.

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Why I Built the Human Filter

A simple page with authors, blogs and articles by real people worth reading
Richard Golian
Richard Golian · 91 reads
Hi, I am Richard. On this blog, I share thoughts, personal stories, findings and what I am working on. I hope this article brings you some value.

Walking through the dead internet, I sometimes come across something alive.

Most of what reaches us today was written, ranked or summarised by a machine. I wrote about this before: the dead internet is becoming reality. And one essay names the consequence better than anything else I have read. Maggie Appleton saw it coming years ago: an open web turning into a dark forest, so flooded with generated content that real people retreat into smaller, trusted spaces to find one another. She calls those hiding places the cozy web.

This led me to create a new simple page on my site: the Human filter. There I share authors, blogs and articles that I have read and consider good.

The first entries are already there. Maggie Appleton with the essay that predicted the retreat this page is part of. Or Lionel Dricot, a witty and intelligent author who makes me think about things in a way I never have before.

If you have read something that belongs there, or written something yourself, send me the link.

Sources

Yancey Strickler: The Dark Forest Theory of the Internet (2019), which applied the dark forest metaphor from Liu Cixin and his The Three-Body Problem trilogy to the internet.
Venkatesh Rao: The Extended Internet Universe (2019), the essay that introduced the cozy web.
Maggie Appleton: The Dark Forest and the Cozy Web, who popularised both terms with a well-known illustration.

Common questions on this article's topic

What is the dark forest theory of the internet?
The dark forest is a metaphor from the science fiction writer Liu Cixin and his Three-Body trilogy; Yancey Strickler applied it to the internet in 2019, describing the web as a dark forest: public spaces going quiet as people retreat into private channels. Maggie Appleton extended it to generative AI: an open web so flooded with generated content that real people retreat into smaller, trusted spaces. Her essay is one of the first entries in the Human filter.
What is the cozy web?
The cozy web is the layer of smaller, trusted spaces where people retreat from the open web: private chats, newsletters, small blogs and closed communities. The term comes from Venkatesh Rao, and Maggie Appleton popularised the cozy web with a well-known illustration of the web's layers.
How can I find blogs written by real people?
One way is hand-made curated pages. The Human filter is one of them: authors, blogs and articles chosen by one reader, not by an algorithm, each with a link to the original.
Richard Golian

If you have any thoughts, questions, or feedback, feel free to drop me a message at mail@richardgolian.com.

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