Richard Golian

1995-born. Charles University alum. Head of Performance at Mixit. 10+ years in marketing and data.

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Richard Golian

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Will AI take my job?

AI replacing knowledge workers, jobs, and agents
Richard Golian
Richard Golian · 767 reads
Hi, I am Richard. On this blog, I share thoughts, personal stories, findings and what I am working on. I hope this article brings you some value.

On the sixth of June 2024, I was at the afterparty of the ZirconTech Summit, a gathering of Slovak e-commerce leaders, just outside Bratislava. I asked one of the attendees what he thought would be the biggest change in e-commerce over the next decade.

That person was Martin Volek, one of the first Google-certified trainers in Slovakia and a regular guest on Slovak business programmes.

He said: "Your profession will cease to exist. Don't let it weigh on you. But it will happen."

I went quiet. I do not remember what I said next. The conversation carried on. But I kept that sentence.

Martin saw a few things more clearly that evening than I did.

Is AI taking my job?
We arrived at the summit too early. The room was still empty. 6.6.2024

Two fears about AI: losing your job, or falling behind

What I see today is fear.

At Mixit, where I work as Head of Performance, and at events like that summit, I mostly run into two kinds of fear. Usually they come packaged with jokes. The kind of joking where you can hear the fear underneath.

The first is the fear of losing your job. People hear that AI will replace knowledge work, the things we do on a computer.

The second fear is felt, paradoxically, by those who are ahead with AI. They fear falling behind. Something important is slipping past them. A new model, a method someone came up with last week. They spend evenings and weekends trying to keep pace.

You cannot keep up with AI, and you do not need to

The fear of falling behind on AI has one simple source. The amount of AI content being published is more than anyone can read. A better summariser will not solve it. Even if some agent scraped and summarised everything, that summary still would not fit inside a normal life with work, sleep, and the time needed to actually apply anything.

Hours spent watching AI videos do not make you better at your job. What counts is whether you watch the thing that moves your work forward, and whether you apply it.

My own consumption of AI news is now nearly zero. Thirty minutes a day at most. What I have instead is access to people in Slovakia and Czechia whose businesses are built on applying AI and who know what actually works. I will learn more from five sentences with one of them than from ten YouTube videos.

I have stopped watching most AI influencers. They talk about short-term viral trends, not about how to actually apply things that make sense.

What changed over twenty-two months

My job title has not changed since the ZirconTech summit. But what I do during the day is ninety percent different.

Is AI taking my job?
Richard Golian - Head of Performance

In June 2024 I spent hours every week on manual data work. In April 2026 I do none of that. What I do is give feedback to agents when they make a bad call. My work has shifted up one level. I no longer do spreadsheet work by hand. I work with the reasoning of the system that works with the data.

It changed gradually and fairly quickly at the same time.

What delegating judgement to AI looks like

I have delegated more of my thinking than I ever thought possible. This is what Martin saw more clearly than I did. For example, when we are considering deploying a new intelligent feature on our company website, the model does the research, weighs the options (tools, costs, time, trade-offs), and puts them in a table, from which it picks the best option. I read the table and check whether the logic holds. The final call is still mine or someone from leadership. But the weighing and comparing is no longer mine.

In certain cases it has gone further.

Continue

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Summary

I see two fears around AI: losing your job, or falling behind. There is a third stance without fear at all, held by people whose lives are not built on what they do for a living. My work has shifted one level up. Those who build automated processes and watch over them will go last. Not yet. But the job as it was is already gone.

Common questions on this article's topic

Is my job safe from AI?
My job title has not changed in twenty-two months, yet about ninety percent of what I do each day is different. So the honest answer is that your title may well survive while the work underneath it is rebuilt. Safety does not come from the role staying still. It comes from moving up a level, from doing the task by hand to directing the system that does it.
What jobs can AI not replace?
The part AI does not take is the final judgement. In my work a model can research the options, weigh the trade-offs of cost, time and tooling, and lay them out in a table. What it cannot do is own the decision. I read the table and check whether the logic holds, and the final call still sits with me or with leadership. Work built on that kind of judgement is the hardest for AI to replace.
Will AI replace marketers?
As Head of Performance I used to spend hours every week on manual data work. In April 2026 I do none of that by hand. AI did not remove the marketer, it removed the manual layer and pushed the role up to reasoning and decisions. Marketers who only move data will feel replaced. Marketers who direct the system that moves the data will not.
How do I keep up with AI?
You cannot keep up with everything, and you do not need to. More AI content is published every day than anyone could read in a lifetime, and a better summariser will not fix that. I keep my own AI news to about thirty minutes a day and rely instead on a few people whose businesses run on applying AI. Five sentences from one of them teach me more than ten videos.
How do I stay relevant in the age of AI?
Relevance now comes from applying the thing that moves your work forward, not from watching more of it. I have delegated more of my thinking to AI agents than I once believed possible, which freed me to work one level up. Watch less, apply more, and let the machine carry the parts that do not need your judgement.
Is AI going to take my job?
A Google-certified trainer told me in June 2024 that my profession would cease to exist. Twenty-two months later my title is unchanged, though the work behind it has been rebuilt. AI is far more likely to take your tasks than your job outright, and the people who reshape their role around it tend to keep both.
Richard Golian

If you have any thoughts, questions, or feedback, feel free to drop me a message at mail@richardgolian.com.

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