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Workslop: no one reads what AI writes
Sixteen of twenty-seven sources did not check out. They did not exist, led to dead links, or claimed something that was not in them. The report came from one of the largest consulting firms in the world. It was meant to be about cybersecurity. They pulled it.
Circular reporting: the study that never existed
The report contained one specific figure. It was supposed to come from a study by a world-famous consulting firm. That study was never published. The figure actually comes from a blog post. Someone took it from the blog, attributed it to the study that did not exist, and put that study into the report as a source. From there a newspaper picked it up, and it spread to more than sixty papers. Today the same invented figure is repeated as fact by ordinary AI models. This is circular reporting: one invented number repeated until it looks independently confirmed. Researchers have known the pattern since 1979 as the Woozle effect, evidence by citation.
Is this the fault of AI? No. A person was responsible for the output. Someone who let AI do the work and did not read what it produced.
AI in consulting: it is not one firm
A few months earlier, another firm from the big four handed a government a report for roughly 440,000 dollars. It contained fabricated academic sources and a fabricated quote from a judge. The firm returned 97,000 dollars and added to the corrected version that it had used generative AI.
Two independent firms. Both cases public. This is not an exception. There is more and more of it. It is the professional edge of the dead internet theory: generated content that looks finished, yet no one truly lived or checked it.
Why did no one read the AI generated report?
The question is not why AI generated it badly. AI predicts the next word of text. It does not verify whether something is true, and when it claims that it does, it does that by predicting the next word too. The question is why no one caught it. And here is the problem that large corporations will not solve so easily.
A large corporation produces an enormous volume of output. It passes through many people, a large share of whom are comfortable and doing work that does not mean much to them. AI gives them an unprecedented tool to get that work done in minimal time, while at first glance the work looks good.
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Summary
Common questions on this article's topic
Can AI fabricate sources in a professional report?
Why do big corporations fail to catch AI errors?
Is the problem with AI in firms the AI itself?
Why does a sole trader have an advantage over a corporation in the age of AI?
Can you still trust a report from a big brand?
What is AI slop?
What is workslop?
What is circular reporting?
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