Richard Golian

1995-born. Charles University alum. Head of Performance at Mixit. 10+ years in marketing and data.

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Technological Europe: We Need Awareness, Investment, and a Winning Mentality

EU digital innovation and growth
Richard Golian
Richard Golian · 2 337 reads
Hi, I am Richard. On this blog, I share thoughts, personal stories, findings — and what I am working on. I hope this article brings you some value.
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When we Europeans look at the technological world, we have many reasons to be proud. Yet, many Europeans feel that we lack major tech companies and innovative firms. What we are truly missing, however, is awareness. People often don't realise that many significant tech companies were founded right here.

  • Spotify: Transformed the way we listen to music and became a global leader in streaming services.
  • ASML: This Dutch company manufactures advanced lithography machines that enable the production of semiconductor chips. Without ASML, there would be no chips for smartphones, computers, cars, or artificial intelligence.
  • SAP: Helps companies around the world manage their processes efficiently through advanced software.
  • ESET: Provides cybersecurity for millions of users and is a global leader in protecting against digital threats.
  • BlaBlaCar: Connects people for carpooling, changing the way we travel while promoting eco-friendly solutions.
  • Mastodon: A decentralised social network that emphasises privacy, freedom of expression, and independence from corporations.

These are just a few examples proving that Europe is a hub of great ideas and solutions.

What Are We Missing?

One of the biggest challenges is a lack of a winning mentality. European innovators and entrepreneurs often lack the confidence we see in other parts of the world. We’re missing the determination not only to compete but also to win on the global stage. This mentality isn’t absent only among entrepreneurs. Today, with some honourable exceptions, it is missing across European society. We have become complacent.

It’s time to talk more about European products and services and highlight the contributions we can proudly present. By understanding our own success stories, we can use them as an inspirational resource for future scientists, entrepreneurs, and innovators.

Greater awareness will also help European companies attract not only customers but also investors, enabling them to grow faster. What we lack is a more active European capital market, one that focuses more on our own companies. Often, we invest overseas, not necessarily because North American companies are always better, but because they are better positioned in the media as technological leaders. Moreover, American companies are often overvalued, a topic I’ve discussed in more detail in my earlier articles. Our capital often fuels the growth of the biggest tech firms in the U.S. instead of supporting our own firms, and this needs to change.

Europe not only has potential but already boasts incredible tech companies shaping the future. To realise this potential, we need to raise awareness about our achievements, develop a more robust capital market, and create an environment that supports innovation. The future can be European, but only if we give it a chance.

Summary

Europe's deficit is not innovation — it's awareness. Spotify, ASML, SAP, ESET, Mastodon. European innovators exist but lack confidence. Capital flows to overvalued American firms instead of supporting local companies. Three things are needed: awareness, stronger domestic capital markets, and a winning mentality.

Common questions on this article's topic

Does Europe have significant tech companies?
Yes. In the article, several examples are highlighted: Spotify (Sweden) transformed music streaming globally, ASML (Netherlands) manufactures the lithography machines without which no advanced semiconductor chips can be produced, SAP (Germany) is a global leader in enterprise software, ESET (Slovakia) provides cybersecurity for millions of users worldwide, and BlaBlaCar (France) pioneered carpooling at scale. The issue is not a lack of innovation but a lack of awareness about it.
Why is ASML so important?
ASML is the only company in the world capable of manufacturing extreme ultraviolet (EUV) lithography machines — the equipment needed to produce the most advanced semiconductor chips. Without ASML, there would be no cutting-edge chips for smartphones, computers, AI systems, or autonomous vehicles. This makes a Dutch company one of the most strategically important in the global technology supply chain.
Why does European capital flow to American companies instead of European ones?
In the article, the observation is that European investors often direct capital to US markets — not necessarily because American companies are better, but because they are better positioned in the media as technological leaders. The Draghi Report on EU Competitiveness, published in September 2024, explicitly documented this dynamic: European savings increasingly finance American innovation rather than domestic growth. The result is that European capital fuels US tech giants instead of supporting European firms.
What is the winning mentality that Europe lacks?
In the article, the winning mentality refers to the confidence and determination to compete and win on the global stage — not just participate. European innovators and entrepreneurs often lack the boldness seen in other parts of the world. This is not limited to entrepreneurs — it is described as missing across European society more broadly. The article argues that complacency has set in, and that awareness of European success stories is a prerequisite for reversing this trend.
Are American tech companies overvalued compared to European ones?
By early 2025, multiple valuation metrics suggested so. The S&P 500 CAPE ratio stood at approximately 38, significantly above historical averages and above European market valuations. In the article, this overvaluation is connected to the capital flow problem: European investors pour money into expensive US assets while potentially better-valued European companies struggle to attract domestic capital.
What three things does Europe need to unlock its tech potential?
In the article, the answer is clear: awareness of European achievements so that success stories inspire the next generation; a more active European capital market that directs investment toward domestic companies rather than overseas; and an environment that supports innovation with the confidence to compete globally. The future can be European, but only if Europeans give it a chance.
Richard Golian

If you have any thoughts, questions, or feedback, feel free to drop me a message at mail@richardgolian.com.

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